In the last part of this series I revealed that I was FINALLY going to get away from this site’s main money maker, sponsored posts, and instead start down a new path of revenue freedom.
And if you hadn’t already guessed, that new path is…
(Shocker I know).
But how will I start down this road and how can you do the same?
Continue reading to find out!
Why Direct Advertising
In the last part of this series, I explained (and pretty well I thought) my feelings towards sponsored reviews. The recap : Too much work for too little pay… But besides the whole time thing, the fact remains that by having to go through companies to handle the “middle work”, I’m losing money. If you’re able to contact an advertiser directly, you get to keep all the money.
More money makes more sense right?
Direct Advertising Solutions
So I’ve taken a good while to think about it, but I think I’ve finally managed to figure out what advertising solutions I’m going to offer – Not that it’s brain surgery or anything, but I wanted to make sure that I personally was OK with what I was offering and wasn’t just whoring my site out for a few extra bucks that would end up turning away people in the end. So here’s what I’ve come up with:
- 300×250 Inline Post Ads – $100
- 125×125 Sidebar Icons – $20
- Reviews – $50
If you’re wondering where I came up with those prices, I first tried to think about what a “fair” price would be. To do that, I thought about what I’D be willing to pay for similar services on similar sites, what others were charging, threw it in a pot and came up with this! Now I BELIEVE the rule in all of this is to start with a really cheap rate and then see how it performs, but I’m hoping my special offer will be enough to woo potential advertisers over! What special offer you ask?..
The Special Offer
It’s December 18th. The a little more than half over and it’s the holiday season. So IN THE SPIRIT OF GIVING I’m offering the following deal for my advertising slots!
If you purchase a 125×125 sidebar icon spot for $20 by the 25th of December 2007 you get all of the following:
- Of course, a 125×125 icon for December
- BONUS : a 125×125 icon for the ENTIRE month of January
- BONUS : a FREE review of your site in January
I know. Wowee wow wow! Of course the next step with this is putting up an advertising page (which I assure you is coming) but if you would like to sign up, just shoot me an e-mail (firstname.lastname@example.org) right now and we can put it all together!