Aug 05

Branding Blog

Tag: Random Nonsense — Bush Mackel @ 1:12 pm

NOTE: The following is a sponsored review.

Branding Blog is a newer blog that claims to be,

“dedicated to policing brands, employees and the internet. A fun witty look at the good, bad and the ugly of branding.”

First Impressions
Upon first glance of this blog, it looks like something that would interest me. The last three posts talk about the business side of blogging (site monetization) as well as topical stories including the guy who is suing 1-800-Flowers because he believes the company is responsible for his wife finding out about his mistress! (Crazy story huh?) So that’s certainly great on the content side.


Delving Deeper
The layout of the blog is decent too…Dark text on a light background (unlike my own) gives it a very clean appearance and makes the content easy to read. The content is also written in a very digestible fashion which obviously makes everything a lot easier.

Misgivings
If there is something that I don’t like about the site it’s that I’m not really sure what it’s about. For instance, there’s no “About Page”. Every blog should have one as it helps the reader understand what the author(s) are trying to convey. And second, because I don’t really have an idea of the author(s) of the content, I’m a bit confused as to what I’m supposed to get from the site because the tone is kind of impersonal but the name of the blog is presented in a very business like way.

But again, the Branding Blog (Branding Blog) is still just getting off the ground and it could be an interesting one to watch depending on where it goes.

NOTE: The preceding is a sponsored review.

3 Responses to “Branding Blog”

  1. Scott White says:
    August 14th, 2007 at 4:29 pm

    Thanks for the review. The Blog is part of our corporate web site but I’ve updated it based on your review. Thanks for the ideas!

  2. Bush Mackel says:
    August 15th, 2007 at 8:09 am

    @Scott – No problem! Glad I could help. (#):)

  3. Boston Web Design Review says:
    September 24th, 2007 at 11:28 pm

    [...] – Mr. Belding Well some of you may remember my previous review on this site was all about its branding blog and most of what I said was positive. Now it seems to me (at least by way of anchor text) that the [...]

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