Yesterday in the first part of my Start Blogging Series, we discussed the basics of blogging. Today, we’ll cover…
Part 2 – Choosing Your Blogging Platform
“To host, or not to host? That is the question.” For too many beginner bloggers this question is glossed over, or worst yet – not even considered at all.
The decision to host your own blog or going with a free online service can greatly impact your life as blogger. Unfortunately for some, that realization can take a while to set in…Resulting in a loss of traffic, revenue and sponsorship. Sometimes – That late realization can mean starting over completely.
“Wait, wait. What is hosting“?
Simply put, a host refers to the company that “houses” your website. In the old days, AOL, Geocities, Tripod and even Yahoo! used to host a lot of web pages. Nowadays, prices are low and consumers much more educated so these solutions often don’t make sense for tthis web savvy generation. But then why do people choose to pay for these services if they can get them free from the above companies? The answer : flexibility.
Free Hosting
If a company is hosting your website for free, you’ll be up and running in no time. There are many good sites up on the web including Typepad, Blogger and even WordPress will allow you some free space for your blog! Just enter a username, a password, and for most free websites you can start blogging immediately without another thought to the setup process. That’s it! And by that’s it, I mean “that’s it”.
Want to customize your comments area? Oo. You might be out of luck.
Hey-how about adding some code to protect your site from SPAM? Oof. Might be dicey.
And what if you want to change the basic functionality of your site? Argh! Don’t bother asking! Well if it’s this bad? Why would anyone do it? Well for a lot of people, free hosting makes sense. If you think you’re going to break your computer 9 out of 10 times you use it, free hosting might be for you. Additionally, if all you want to do is get your thoughts out in the world, you might want to give this solution some serious consideration.
Paid Hosting
If you want to be able to do anything you want with your site, paid hosting is going to be the way you want to go. And with very affordable prices (often as low as $30ish), this is an option that most should at least consider. Not only can $30 grant you the ability to host your own website, it can also grant you the ability to host MANY sites on your
web server. (BTW, a
web server is essentially software on a computer that allows it to serve web and Internet data, including websites). I’m not going to lie though, the first time getting your hands on your own server can be very OVERWHELMING. Hopefully the company you’re with will help you through some of the parts that are new, but sometimes you gotta just get a good book, hit some web forums, and just grind through it. Now, I wish I could tell you that the setup ends there. Well, it doesn’t. At this point, you actually haven’t done any setup! Before we even talk about the blogging part you have to register a domain name, point it to your new server, and add the URL to the DNS. Yikes!, I know. But it can be done. And there are a lot of people, (myself included), who would love to help you with it.
So at this point you can upload files to your server and have them on the web as your website, (i.e. www.yoursite.com), but it’s still not in blog format. To accomplish this, you have to upload blog software on your site and install that through your web browser. The most popular of which is WordPress (the software version, not the “online blog site version”) and if you get that going, you’re in the clear. You can do whatever you want, whenever you want it, PLUS you have access to thousands of plugins and themes that can take a lot of the stress off of you as a web developer. But just to be honest, your first time installing WordPress can be painful. Will it be worth it? Absolutely.
Picking the Wrong Platform
I said earlier that choosing the wrong platform could be DISASTROUS for a blogger.
- Consider Case 1: You decided to take the plunge head first into blogging. You have your own server, are paying $30 a month for it and are ready to go. Unfortunately, you don’t have the time to learn some basic server administration, so not only do you not have your blog software up and running, but you’ve been burning $30 a month for the past 6 months leaving a sizeable whole in your wallet.
- Consider Case 2: You’re new to blogging and don’t want to invest a lot of your money or time so you decide to go with a free online service. After a couple months, you now realize that you’re addicting to blogging. Besides that, you’re not half bad at it and have amassed a tremendous online following saying that you could make some decent side money. Only problem is, to make the most out your monetization efforts you need your own site (www.yourname.com) and right now you’re site is (yourname.blogger.com). If you switch now, it’s going to take a while to get back where you are now. Plus, how are you going to move all those old posts over?
Conclusion
At the beginning it’s hard to figure out which way you should go. I wish it was easier, but it’s not. The only thing you can do is wait ’till the time is right and then switch – Work fast. Oh, and if you really want to host your own site, don’t let your fear stop you. As I said, there are so many resources and people who would love nothing more than to help you with your endeavor. If you want it to work, there are people who can help you make it happen.
Next Time: Getting Into a Blogging Routine