Bush Mackel

Part 5 - The Finale!
Some people begged it to end, and I’m sure some people wanted it to end sooner. (#):) But this is the final post in my Start Blogging series. In writing the other parts of the series I’ve really had a good time passing along the little knowledge of blogging that I have, but I’ve also found the process to be restrictive at times because there are so many other things that I’ve wanted to talk about but couldn’t really find a place for…Until now! With the conclusion of this series I’m going to jump around a lot, briefly introduce some “advanced” topics, and also bring to light some of the great comments and thoughts that have been added along the way.

What to Write
We’ve talked about blogging basics, picking a platform, blogging routines, and making friends, but we’ve never talked about writing your posts! And frankly, I don’t know that I’m going to talk about it much here either! Look - Writing is a very individual topic and personally I believe that the best way to figure out what’s best for you, is to start writing. What do you write about? Anything you want. If you can’t think of anything you can either write about whatever comes to mind or you can think about this question, “If you had a million dollars and never had to work another day in your life, what would you love to do everyday?”

Writing the Right Way
And in regards to your style of writing, that is also a very personal thing. However, there seems to be a basic consensus in the blogosphere that an impersonal style of writing works best. After all, who wants to be reading sites that look like the books we read in school? Having said that, there are lots of articles to help you tailor your writing style to help you make your posts more readable for people. You can find a lot of these tips by reading Pro Blogger, but the big ones are:

• Make your posts scannable
• Use Lists
• Don’t get too lengthy or off topic

Alright!, Enough about this stuff. Let’s get on with the stuff you’ll come to know, but will hear about now!

The Big Boys
There are several sites that can easily be classified as “the big boys” of the blogosphere. Thye’re the ones who dispense killer tips, get you thinking in a way that you hadn’t before, and keep you plugged in with the news that you should be aware of. (Oh, and they make serious money). In no particular order here are the big boys:

• Shoemoney.com - While known for his affiliate marketing skills and overall skillz on the web, when most people think about Jeremy Schoemaker a.k.a. Shoemoney, they often think of his picture with his huge AdSense check.
• Problogger.net - Because his site gives bloggers COUNTLESS tips on how to get it down, Darren Rowse’s site is a bloggers best friend. Best bookmark it now so you don’t miss a day of blogging improvement.
• JohnChow.com- When trying to promote a website there are generally two hats you can wear, “White Hat” and “Black Hat”. White hat means you promote your site in an ethical way, being very upfront with people, and taking your links as you can get them. On the other side of things, black hat means you get links back to your site in any way possible, don’t worry about such trivial things as ethics, and will absuse any system along the way to get what you want. That being said, most people say that John Chow’s techniques are “evil” and go on to say that he usually wears a Grey Hat. Nevertheless, he is someone to watch.

Making Skrilla
For those of you that thought I wasn’t going to touch on making money, Happy Christmas. I’m not going to talk about it long, but I will say that you have many money making opportunities available to you as a blogger. Some involve you writing posts for companies, others involve you slapping ads onto your site while yet others involve you linking up with a company that sells your adspace. But whatever the case, know that you’re not going to get anywhere without traffic, AR, and PR. Oh shoot. Am I going to fast?

Has Your Blog Been Working Out?
When you start to get involved with ads, general advertising and sponsored posts, how does anyone figure out how much an ad, click or post on your site is worth? The answer: your site stats. The big ones in the web world are Alexa Rank and PageRank. Alexa.com basically tries to compare your site with all the other sites out there in the world. When it does this, it assigns a rank to you that corresponds with your position in the world, #1 being the best.

Page Rank(PR) is another factor of your site and is Google’s way of saying how important your site is in it’s eyes. Unlike Alexa though, PR goes from 1 to 10 instead of 1 to 4 million or whatever. In a nut shell, the easiest ways to improve both of these rankings are to get traffic to your site and to get links to your site but don’t think you can change things overnight. It takes a lot of hard work and a lot of patience.

The Last of My Thoughts

• Use Google Analytics - It’s a great (free) tool that will allow you to really get a handle on how your blog is doing. This is really a MUST have on your site.
• Use FeedBurner For Your Feed - Another free service just acquired by Google. It makes things so easy for you and your blog, and with Google involved it’s sure to get bigger and better.
• “Be, EXCELLENT to each other. And-PARTY ON DUDES!”

Yes, that last one was absolutely necessary.

Great Quotes - “Thanks to Viewers Like You”

• Joanne - “I started blogging 2 years back with blogger since my marriage was in crisis, and on the process of my recovery. I didn’t care if anyone reading it at first, but I started receiving comments and emails of encouragement, and that’s amazed me.”
• Angie - “I think regularly can be a relative term :) If you have massive traffic, you might want to post at least once a day. If you are just building your traffic, a couple of times a week will probably do the trick.”
• Danielle had a ton of great insight regarding choosing the wrong blogging platform, so hop on over to the post to get a looksee.
• Opal had great thoughts on so many posts but she really went to town on the blogging routine post, so make sure you don’t miss what she had to say.
• Brown Baron - “…making money from their blogs shouldn’t get in the way of forming new friendships. At the end of the day, it’s your readers and friends that make you rich.”

Conclusion
Blogging is a very dynamic medium to get involved in. You can essentially take it anywhere you want to go so never be limited in what you think you can accomplish by your own imagination or what others will tell you. And don’t get hung up on the tech side of things either!

Blogging is about so much more than technology, it’s about people. So if you’re having a problem regarding the functionality of your site, ask for help. That’s all you have to do to get started. And finally don’t think that this is all you have to know because they’re so much more! But that’s a good thing right? This way, you’ll never get bored.

Thanks for reading the series and if you have anything that you think I’ve missed or would like to add, please let me know!

Happy Blogging!

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